On Your Marks, Tire Champs
Welcome to EXCEED 2.0: the Yokohama EXCEED Grand Prix, the race where victory means revving up your sales and helping your customers make a more informed choice. EXCEED has been developed to help you become more informed, provide better service, and sell more tires.
Why take EXCEED? Because your customers look to you as a valuable resource and the expert on tires. Exceed their expectations by matching them with the perfect tire for their needs, every time. You will begin by learning about the heritage of Yokohama and how its innovative technologies have transitioned to the products offered today. As you progress through the program, you will increase your understanding of tire technologies and how to communicate with your customers important product features and tire basics. Expand your knowledge on the entire Yokohama line-up, or focus on those treads that are most important in your market so that you eliminate missed sales opportunities.
The finish line is closer than you think - warm up that engine and get ready to discover what you need to know to educate your customers on why Yokohama wins over any other tire.